Staff Resource

Brand Guide

Logo assets, colour palette, and usage guidance for The Independent School of Jakarta.

LOGO ASSETS

Navy

HORIZONTAL

400px 800px 1600px

SQUARE / SOCIAL

400px 800px 1600px

White

HORIZONTAL

White logo on transparent background. Will appear invisible when opened in Finder or on a white surface — this is correct. Place on navy or dark photography.

400px 800px 1600px

SQUARE / SOCIAL

White logo on transparent background. Will appear invisible when opened in Finder or on a white surface — this is correct. Place on navy or dark photography.

400px 800px 1600px

Gold

HORIZONTAL

400px 800px 1600px

SQUARE / SOCIAL

400px 800px 1600px

LION MARK

Standalone mark for contexts where the full lockup is too large — favicons, watermarks, embossing, social avatars.

Navy on cream

Download

Gold on cream

Download

Gold on navy

Download

Watermark

Download

HOUSES

Four houses, each with a dedicated badge and colour palette. Use for certificates, scorecards, newsletters, and event materials.

Lewis

#14967A

#A8B89C

Badge

Potter

#EAA01A

#C9A01A

Badge

Rowling

#CE2611

#FFFFFF

Badge

Tolkien

#244780

#7695C9

Badge

COLOUR PALETTE

TYPOGRAPHY

LIONS — SPORTS IDENTITY

Used for all competitive sport — kit, match programmes, fixture lists, and social posts. Navy and Gold, consistent with the main palette.

Navy

#1B2A4A

Gold

#FFC43D

Download badge

USAGE NOTES

• Use the navy logo on light backgrounds (cream, white).
• Use the white logo on dark backgrounds (navy, photography). The file has a transparent background — it will appear invisible on white.
• Use the gold logo sparingly — accent and special applications only.
• Maintain clear space around the logo equal to the height of the crown element.
• Never stretch, rotate, recolour, or add effects to any logo.
• For web use, 400px and 800px exports are sufficient. Use 1600px for print and large-format.